Friday Food For Thought: Coupon Suzy?

I was watching TV yesterday and saw this commercial for couponsuzy.com. I was excited for a new online coupon site, until I went there and it redirected me to coupons.com. Huh? I don't understand this marketing tool. I also went to coupons.com and they had the exact same coupons. It also kept track of the ones I had already printed on coupons.com. Why do you think couponsuzy even exists? I am confused!